This technical toolkit, developed by FoodDrinkEurope in collaboration with CEEREAL, provides guidelines for increasing the whole grain content in break- fast cereals, with a focus on supporting small- and medium-sized enterprises (SMEs) in Europe. It addresses the lack of harmonised definitions and regulations for whole grains across the EU. Key findings and guidance: Health benefits and consumption gaps: Whole grains deliver significant health benefits, including...

The EU is at a pivotal moment. Europe’s food and drink industry, the continent’s largest manufacturing sector, is ready to deliver on sustainability, resilience, and competitiveness. According to FoodDrinkEurope’s recent State of the Industry survey, business leaders see great potential in Europe but they highlight that regulatory complexity can slow progress, reduce business confidence, and weaken Europe’s attractiveness for investment. Simpler and...

Food provides nutrition to look after our bodies and energy to power us through the day. Good food and drink are also woven into the fabric of European culture and are central to our time spent with friends and family. However, today more than half of the European adult population and a third of children are overweight or obese, while malnutrition remains a major challenge. We also face major environmental issues including the climate emergency and biodiversity loss....

The EU food and drink sector – Europe’s largest manufacturing industry – is at a pivotal moment. As businesses invest in sustainable practices and innovation, they are also navigating growing regulatory complexity, rising costs, and geopolitical uncertainty that threaten long-term competitiveness. But while the EU has adopted sector-specific plans for chemicals, steel, and automotives, food and drink manufacturers are still waiting. That’s why Fo...

The EU food and drink industry stands at a competitiveness crossroads. A new report from Wageningen University & Research shows food and drink production as the driving force behind the agri-food chain but highlights major challenges threatening its long-term competitiveness. The EU food and drink industry calls on the European Commission to develop a dedicated sector plan. The EU food and drink industry employs 4.7 million people and buys some 70% of al...