Price matters, but brand trust and experience are crucial when making a purchase decision, says Maria Lazarova, Head of Mondelez International in Bulgaria. What new business opportunities does Mondelez see in Bulgaria with the country’s entry into the eurozone? This is a pivotal moment—both economically and strategically—as it brings greater stability and a more predictable environment for planning and investment. The removal of logistical barriers, fo...

The European Commission gives final, unconditional approval for merger, paving the way to unite two iconic snacking businesses on December 11, 2025.   Mars, Incorporated, a family-owned, global leader in pet care, snacking and food and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that Mars has received unconditional approval from the European Commission for its pending acquisition of...

Imagine stepping into a neighborhood convenience store. Your gaze moves to the refrigerated display, where rows of PepsiCo beverages stand perfectly arranged — clean, consistent, and instantly familiar. Behind this everyday scene lies far more than standard retail practice. It is supported by an advanced ecosystem combining artificial intelligence, business management software, and real-time data analysis. This technological backbone transforms the store shelf from a...

Danone Serdika is part of the Danone Group, a global leader in the food industry with a 104-year history. Founded in 1919 in Barcelona as a family business, Danone today operates in more than 120 countries and employs over 100,000 people worldwide. A defining moment for the company came 50 years ago, when former CEO Antoine Riboud delivered a visionary speech that reshaped the global conversation on corporate responsibility. “Corporate responsibility does not end at...

“We hope the time has come for children’s health to be recognized as a priority within the educational curriculum,” says Iana Stratieva, Executive Director of the Food Drink Bulgaria Association. In recent years, public interest in healthy living—particularly balanced nutrition and various dietary approaches—has increased substantially. However, the key question remains: how can consumers distinguish between scientifically sound guidance and t...