Sasa Markovic, the general manager of Coca-Cola HBC Bulgaria welcomed the guests. "As the largest producer of soft drinks in the country, we are aware of our responsibility not only to our nearly 40,000 customers and partners, but also to society, the environment and future generations. The achieved results motivate us to aim higher, namely to achieve net zero emissions by 2040, and to collect and recycle 100% of the packaging we put on the market by 2030. Our aspir...

What benefits does Green Transformation bring to your business? Going green brings significant benefits not only to our business and our company but to all of us as part of the communities in which we live and work. We've seen economic, military, financial, and social turmoil, but we've been able to adapt successfully and build on our investments in innovation and technology that deliver energy efficiency, reduce resource consumption, and help us achieve our long-t...

Mr. Stefanov, what innovations are you planning to introduce in the summer season to meet the expected increase in demand? With what innovations will you provoke the consumers’ interest in the portfolio of Coca-Cola HBC Bulgaria? As with most companies in the FMCG sector, the summer season is extremely important for our sales and product performance. Moreover, according to the Ministry of Tourism, we expect around 15% growth in tourism this summer. This requires seri...

Anna Boyanova is Coca-Cola HBC Bulgaria's new Digital & Technology Platform Director. In her new role, she will be responsible for building on the company's digital strategy and establishing digital technology as a key competitive advantage for the organization’s business. Boyanova succeeds Elena Kirova, who takes on a new IT role, with increased responsibilities, at the group level as Platform Manager - Integrated Order Management, for all Coca-Cola HBC&rsq...

A study by the Institute of Market Economy reveals the significant contribution of enterprises in the sector to the economy, employment, social responsibility and society in the country. The enterprises producing soft drinks and bottled water created an added value of over BGN 234 million in the Bulgarian economy in 2022, which represents nearly 43% of the added value in the production of all types of drinks and over 1.2% of the added value throughout the manufacturing ind...