The most valuable and most recycled material is bottles, says Zhana Velichkova   In recent years, businesses in Bulgaria have been working intensively to introduce a deposit system for returning the beverage packaging. What this system is and when it will start operating in Bulgaria, we learn from the executive director of the Association of Soft Drink Producers in Bulgaria - Zhana Velichkova.   The deposit system most often covers beverages and their pa...

Coca-Cola HBC Bulgaria was honored with the prestigious award "Best Social Responsibility Project - Manufacturer" at the seventh edition of the Progressive Awards. The company received recognition for its iconic #YouthEmpowered initiative, aimed at supporting young people between 16 and 25 years of age in one of the key stages of their lives - the transition from education to professional fulfillment. Through practical training, mentoring and the development of key...

French food and beverage giant Danone has named Dimitar Ivanov as the new CEO of its Bulgarian subsidiary, Danone Serdika, as of May 1, 2025. Ivanov succeeds former CEO Lyubomir Spasov, who has run the company for the last three years and will now head Danone’s operations in Romania, the company said in a press release. Dimitar Ivanov has over 15 years of experience in the fast-moving consumer goods sector in large international companies, including the last...

Over the past 10 years, Ficosota has invested over 255 million leva, because we believe that sustainable growth is built with long-term investments and the courage to think ahead, said the manager and owner of Ficosota Food, Krasen Kyurkchiev, in an interview with BTA. The company recently received an award in the "Investor of the Year" competition in the "Sustainable Business" category.  In order to be competitive on the global market, investments...

Laurent Freixe, Nestlé CEO commented: "In an environment of heightened macroeconomic and consumer uncertainty, Nestlé delivered organic sales growth of 2.8%, with RIG of 0.7% and pricing of 2.1%. Growth was broad-based across markets and categories, with improving market share trends across many businesses, particularly our billionaire brands. We have made further progress in delivering our strategy. Our ‘Fuel for Growth&rs...