The “Market Leadership” award at the “Mr. and Mrs. Economy 2025” competition was presented to Yavor Stefanov, General Manager of Coca-Cola HBC Bulgaria, and Bosko Popeskov, Country Manager of Coca-Cola Bulgaria. The recognition highlights their leading role in the development of the business and in establishing the Coca-Cola System in Bulgaria as a market leader. This year, the “Mr. and Mrs. Economy” competition celebrated its 35th anniv...

Mrs. Tsocheva, could you share your personal philosophy regarding sustainable development and how it intersects with the values ​​of Coca-Cola HBC Bulgaria? For me, sustainability is a matter of daily choice and, above all, personal responsibility. I believe that every day, each of us can do something – be it small or large – that leaves a positive mark. When this understanding becomes first a personal attitude, and then part of the way we work, it naturally be...

Sustainable water management is of key importance for the future of people and the planet. That is why Coca-Cola HBC Bulgaria actively participated in the Maritsa Forum | National Policies and Local Solutions for Water Resources, organized by the National Development Network, BG Be Active, Plovdiv – a City for People, the Sofia Team and the Municipality of Plovdiv. During the forum, Jacqueline Tsocheva, Director of Corporate Communications, Regulatory Affairs and Sus...

The Coca-Cola HBC Bulgaria’s team and its partners symbolically marked the 60th anniversary of the first Coca-Cola bottle produced in Bulgaria, planting  60 trees in central Sofia. Alongside company employees, the Mayor of Sofia, Vassil Terziev, and representatives of long-standing partners such as the Happy restaurant chain also took part in the initiative. The volunteer campaign, “My Green City,” will continue in November with reforestation...

Mondelez International is leveraging a new generative AI tool to significantly reduce marketing content creation costs by 30% to 50%. Jon Halvorson, the company's Senior Vice President of Global Consumer Experience, shared that Mondelez collaborated with Accenture last year to develop this tool. By the next holiday season, the AI is expected to produce TV ad clips ready for broadcast and could potentially be used for Super Bowl ads by 2027. The company, known for its C...