Imagine stepping into a neighborhood convenience store. Your gaze moves to the refrigerated display, where rows of PepsiCo beverages stand perfectly arranged — clean, consistent, and instantly familiar. Behind this everyday scene lies far more than standard retail practice. It is supported by an advanced ecosystem combining artificial intelligence, business management software, and real-time data analysis. This technological backbone transforms the store shelf from a...

Danone Serdika is part of the Danone Group, a global leader in the food industry with a 104-year history. Founded in 1919 in Barcelona as a family business, Danone today operates in more than 120 countries and employs over 100,000 people worldwide. A defining moment for the company came 50 years ago, when former CEO Antoine Riboud delivered a visionary speech that reshaped the global conversation on corporate responsibility. “Corporate responsibility does not end at...

“We hope the time has come for children’s health to be recognized as a priority within the educational curriculum,” says Iana Stratieva, Executive Director of the Food Drink Bulgaria Association. In recent years, public interest in healthy living—particularly balanced nutrition and various dietary approaches—has increased substantially. However, the key question remains: how can consumers distinguish between scientifically sound guidance and t...

The “Market Leadership” award at the “Mr. and Mrs. Economy 2025” competition was presented to Yavor Stefanov, General Manager of Coca-Cola HBC Bulgaria, and Bosko Popeskov, Country Manager of Coca-Cola Bulgaria. The recognition highlights their leading role in the development of the business and in establishing the Coca-Cola System in Bulgaria as a market leader. This year, the “Mr. and Mrs. Economy” competition celebrated its 35th anniv...

Mrs. Tsocheva, could you share your personal philosophy regarding sustainable development and how it intersects with the values ​​of Coca-Cola HBC Bulgaria? For me, sustainability is a matter of daily choice and, above all, personal responsibility. I believe that every day, each of us can do something – be it small or large – that leaves a positive mark. When this understanding becomes first a personal attitude, and then part of the way we work, it naturally be...