Maria Lazarova is the new Managing Director of Mondelez Bulgaria, the commercial company representing Mondelez in the country.   Prior to taking up this position, she was as Country Manager, contributing to business development, sales, planning, and positioning of product categories on the Bulgarian market. She has extensive experience in sales and planning, gained over more than 20 years at Mondelez International. Over the years, she has held various sales po...

The economic impact of the Coca-Cola System in Bulgaria for 2024 is stated in an added value of over 1.15 billion BGN The total contribution equals 0.6% of Bulgaria’s GDP In 2024 the System supported over 17,300 jobs In 2025 the Coca-Cola System marks the 60th anniversary since the first bottle of Coke was produced in Bulgaria. During a special event, in the presence of Prime Minister Mr. Rosen Zhelyazkov, ambassadors, institutional representatives, partners...

The most valuable and most recycled material is bottles, says Zhana Velichkova   In recent years, businesses in Bulgaria have been working intensively to introduce a deposit system for returning the beverage packaging. What this system is and when it will start operating in Bulgaria, we learn from the executive director of the Association of Soft Drink Producers in Bulgaria - Zhana Velichkova.   The deposit system most often covers beverages and their pa...

Coca-Cola HBC Bulgaria was honored with the prestigious award "Best Social Responsibility Project - Manufacturer" at the seventh edition of the Progressive Awards. The company received recognition for its iconic #YouthEmpowered initiative, aimed at supporting young people between 16 and 25 years of age in one of the key stages of their lives - the transition from education to professional fulfillment. Through practical training, mentoring and the development of key...

French food and beverage giant Danone has named Dimitar Ivanov as the new CEO of its Bulgarian subsidiary, Danone Serdika, as of May 1, 2025. Ivanov succeeds former CEO Lyubomir Spasov, who has run the company for the last three years and will now head Danone’s operations in Romania, the company said in a press release. Dimitar Ivanov has over 15 years of experience in the fast-moving consumer goods sector in large international companies, including the last...