Sustainable water management is of key importance for the future of people and the planet. That is why Coca-Cola HBC Bulgaria actively participated in the Maritsa Forum | National Policies and Local Solutions for Water Resources, organized by the National Development Network, BG Be Active, Plovdiv – a City for People, the Sofia Team and the Municipality of Plovdiv. During the forum, Jacqueline Tsocheva, Director of Corporate Communications, Regulatory Affairs and Sus...

The Coca-Cola HBC Bulgaria’s team and its partners symbolically marked the 60th anniversary of the first Coca-Cola bottle produced in Bulgaria, planting  60 trees in central Sofia. Alongside company employees, the Mayor of Sofia, Vassil Terziev, and representatives of long-standing partners such as the Happy restaurant chain also took part in the initiative. The volunteer campaign, “My Green City,” will continue in November with reforestation...

Mondelez International is leveraging a new generative AI tool to significantly reduce marketing content creation costs by 30% to 50%. Jon Halvorson, the company's Senior Vice President of Global Consumer Experience, shared that Mondelez collaborated with Accenture last year to develop this tool. By the next holiday season, the AI is expected to produce TV ad clips ready for broadcast and could potentially be used for Super Bowl ads by 2027. The company, known for its C...

According to 9 out of 10 citizens, small actions such as recycling (or separate collection) matter. But only 44% say they always collect their waste separately, 36% - sometimes, and 20% never. This is shown by the results of a representative online survey among 415 people aged 20 to 55 years of urban population, conducted on behalf of packaging waste recovery organizations in Bulgaria in August 2025. A total of four packaging waste recovery organizations operate in Bulgari...

She is also a beekeeper and her love for the sector encourages her to promote Bulgarian honey. Read more