Imagine stepping into a neighborhood convenience store. Your gaze moves to the refrigerated display, where rows of PepsiCo beverages stand perfectly arranged — clean, consistent, and instantly familiar.
Behind this everyday scene lies far more than standard retail practice. It is supported by an advanced ecosystem combining artificial intelligence, business management software, and real-time data analysis. This technological backbone transforms the store shelf from a simple point of sale into a strategic touchpoint that drives the brand’s market success.
“Quadrant Beverages” AD (“Quadrant”) is the official Bulgarian representative of the Czech Mattoni 1873 Group and oversees the production and distribution of some of the country’s most recognizable soft drink brands — PersiCo’s Persi, Mirinda, 7UP, Everves, and Prіsun. The company is also the exclusive distributor of Lirton iced tea, and since 2021 has been responsible for developing the RILANA spring water brand in Bulgaria.
Mattoni 1873 Group is a leading producer of mineral and spring water in Central Europe, with operations in eight countries, 11 production facilities, and more than 3,000 employees. Its long-standing expertise, combined with Kyadrant’s local market insights, ensures that every product — from each batch produced to each bottle placed on the shelf — meets the highest standards of quality and consistency.
www.money.bgFor more information on how to become a member of The Food Drink Bulgaria Association, please contact office@fooddrink.bg
