Oreo and Xbox have teamed up for a new on-pack promotion. To celebrate the ‘Unlock Playfulness’ partnership, the iconic black and white Oreo cookie will be transformed to pay homage to the Xbox controller – with six embossed Oreo Xbox Special Edition cookies available to order in January 2023. By scanning the Oreo Xbox Special Edition cookies or entering the bar code from any participating pack, shoppers can access exclusive Oreo-themed in-ga...

This is a initiative that over time has grown from a one-off event into a national movement, says Nestlé's communications director for the Southeast market   - Mrs. Angelova, Nestlé's winter edition for Live Actively gathered nearly 10,000 people at the largest ice rink in the Balkans, and most of them were children and teenagers - how do you make to get the youngest people moving, who traditionally prefer to be active interactively?  ...

  PRESTIGE won the first place in the category “Culture and Values” within the annual Employer Branding Awards 2023. The awards are being organized for a sixth year in a row, giving the best employers in Bulgaria a platform to demonstrate their strategies, projects and initiatives in the field of building a strong employer brand. There are many factors that influence the effectiveness and success of a team, but for PRESTIGE the most importan...

Antoine de Saint-Affrique, Chief Executive Officer of Danone, in the presence of the French Prime Minister Elisabeth Borne, inaugurated Danone's new Research and Innovation Center on the Paris-Saclay campus today. True to its mission to bring health through food to as many people as possible, Danone is dedicating a new space to develop the products of the future within its ecosystem. At the inauguration, Danone unveiled a new product, which is an exclusive development for...

In 1993, "Danone" set foot in Bulgaria. Then the successful story of the company in the country began. Founded in 1919 in Barcelona as a family company, it is now a world leader in the food industry. It is present in over 120 countries and has over 100,000 employees. "We know how and what to do in order to offer Bulgarian consumers a wide portfolio of innovative fresh dairy products and plant-based products - almond, coconut, soy, hazelnut. They are of high qua...