Coca-Cola System in Bulgaria recently announced that it has started a phased introduction of bottle caps for all its beverages in plastic bottles, but Bankya mineral water was the first to undertake this innovation more than a year ago. Have you achieved what you expected? We are extremely proud that Bankya Mineral Water was a pioneer in introducing this innovation. We took on this challenge two years before it became mandatory for all beverage producers in the European Un...

The 15th edition of the company’s green volunteer initiative “My Green City” won an award in the "Environmental Investor" category at the 20th Annual Responsible Business Awards of the Bulgarian Business Leaders Forum (BBLF), in which a record 134 corporate initiatives with cause were nominated. The prestigious second place, presented by the Deputy Minister of Environment and Water, Reneta Koleva, was accepted on behalf of our large family by Ma...

In the jubilee twentieth edition of the Annual Awards for Responsible Business of the Bulgarian Forum for Business Leaders, the national initiative "Nestle for Live Actively" was awarded the prestigious first position in the "Investor in Society" category. Known to over 75% of Bulgarians, the initiative relies on a number of fun and innovative ways, striving with each edition to upgrade its active program, giving people a variety of activities to include p...

Oreo and Xbox have teamed up for a new on-pack promotion. To celebrate the ‘Unlock Playfulness’ partnership, the iconic black and white Oreo cookie will be transformed to pay homage to the Xbox controller – with six embossed Oreo Xbox Special Edition cookies available to order in January 2023. By scanning the Oreo Xbox Special Edition cookies or entering the bar code from any participating pack, shoppers can access exclusive Oreo-themed in-ga...

This is a initiative that over time has grown from a one-off event into a national movement, says Nestlé's communications director for the Southeast market   - Mrs. Angelova, Nestlé's winter edition for Live Actively gathered nearly 10,000 people at the largest ice rink in the Balkans, and most of them were children and teenagers - how do you make to get the youngest people moving, who traditionally prefer to be active interactively?  ...